Tires are a necessity for racing and I pay what the tire vendor tells me they cost. That is usually how businesses work. The point of a sponsorship is to provide benefit to the business in the form of marketing, and or services, in exchange for products / money. How do you market your tire vendor? Since the tire vendors usually don't make a living selling street tires, what do you actually do to increase their sales or bring benefit to their business? By winning. So to back my original point, no I do not believe a tire sponsorship is the same.Originally Posted by UglyDogRacing