There have been a gazillion attempts, successes and failures of PR for the MRA over the years. Here's a brief summary of what I've found.

1) Lots of people are willing to email/post ideas. Very VERY VERY few are willing to follow through with action.

2) If the PR action costs time or money, it's important to figure out a) what you want to accomplish, and b) who the target audience is. Do you want more spectators, more racers, more shops sponsoring, more manufacturers involved? Each goal is a different group of people with different interests and is going to need a different PR activity.

3) Whatever the action is we need a way to measure whether it's effective. If we do a 2-for-1 gate coupon, we need to count them and figure out where they came from (newspaper, MRA program, shops, Jim's bike night, etc.)

4) The most difficult part is getting people to commit to doing something and follow through with their committments. (same as #1). The MRA runs off 90% volunteer work, so if you have an idea *you* should implement it and do what you say.

My own preference is going after recruiting more racers and not working so hard on getting more spectators - mostly because of the 20:1 financial return.