Quote Originally Posted by UglyDogRacing
I've actually never won a race but I have had tire sponsors for a number of years now. So what do I do to actually increase their sales or bring benefit to their business? I try to send as much business as possible to them, like I would with any other sponsor. Sponsorship at the club level is not as much about what you do on the track as what you do off of it.
I fully agree. Forgive my inexperience in not understanding how tire "sponsorships" actually work. From my personal experience the past 2 years, all I saw was that you buy expensive tires, and get them mounted. If you are fast and win, then you get better pricing and contingency. If that is not the way it works then someone take me to school.

FYI, this is the stuff nobody EVER tells new racers. And most people, myself included, just take everything at face value.